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I am a member of PRSSA and I love every minute of it! If you are a college student studying public relations, I highly encourage you to get involved with your PRSSA Chapter. The following information may help entice you to join.

What is PRSSA?

PRSSA stands for Public Relations Student Society of America. PRSSA is a national run student organization. PRSSA operates under its parent organization Public Relations Society of America (PRSA). The purpose of PRSSA is “to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.”

According to the National PRSSA website, PRSSA aims to foster the following:

  • Understanding of current theories and procedures of the profession
  • Appreciation of the highest ethical ideals and principles
  • Awareness of an appropriate professional attitude
  • Appreciation of Associate Membership in PRSA and eventually accredited membership

Why do I love PRSSA?

I have been a member of PRSSA for three years and served on executive board for one year. During that time, PRSSA has offered me many opportunities that I would never have received otherwise. I have attended conferences, networking events, shadow days, regional activities and most recently; I served as the Georgia Southern Delegate to PRSSA National Assembly. I consider each of the experiences irreplaceable in my life.

I look forward to every PRSSA meeting we have and all of the bi-weekly e-mails from headquarters. But more importantly than all of the many places I’ve gotten to go and things I’ve gotten to experience, I think what I’ve enjoyed the most and gained the most from are the people I have gotten to meet.

If you haven’t heard it before, let me tell you. PR is all about networking. Introduce yourself, shake a hand, smile, exchange business cards and repeat. Through networking at PRSSA events, I have had the opportunity to meet and talk with some amazing professionals in the field. I have received advice from corporate executives. I have had conference calls with CEOs. And I have even traded business cards with individuals starting their own firms.

(Please remember that networking isn’t about handing out resumes and getting a job. Networking is about getting your name out there and making an impression.)

PRSSA has benefited me in more ways than I can explain. Just by being a member, I can access a job and internship center, apply for scholarships and awards, participate in national competitions and chat with professionals. PRSSA is a great thing to have on your resume but if that is all you join for, I pity you. If all you want is a name on a resume then you’ve missed the entire point of PRSSA. PRSSA is about networking, building relationships and learning about PR first hand. Like I said at the beginning, go join PRSSA but if you join just for the sake of your resume…you’re the one missing out.

Women On Top In Social Media

Who has the upper-hand when it comes to social media? If you guessed women, you are correct., Politics Daily women are outperforming men when it comes to social media.

Yes, it has been a pain for journalists to have to make the transition from old journalism to new but it seems women are making that transition easier than men.   Jessica Pressler, a writer-editor at the New York magazine blog Daily Intel, was quoted in the article saying, “Women are good at multitasking, they can move copy quickly. Male writers are more egotistical about their prose and won’t stand for the demands of these jobs. They think they are too good for this.”

Is that true? Do men really believe blogging is beneath them? If so, I hate to be the one to say it, but get over it.  This is the direction PR and journalism is going in and if you can’t accept that, you’re going to get left out.  The article goes on to talk about how when men first came into this profession, they were the bright ones, the go-getters, but now the media is changing and more and more women are joining. These men who have been around aren’t on top of their game like they once were. And with them, these women are bringing new ideas and new approaches to social media.

The writer of this article phrases it perfectly saying, “The choice is this: Join the new media revolution and change a whole way of doing things, or stay out in the cold.”

Widgets and Badges

The terms widget and badge are two words being tossed around more and more these days. The social media world has turned these terms into everyday language. So, what are they? Wikipedia tells us:

  • Widget – a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship
  • Badge – a design used to grab the attention of the audience that can be used to display a big ‘Beta’ message on your website or emphasize a price or a promotion

Are we still a little fuzzy? If you’re like me, you probably understand the concept behind a badge but have no idea what a widget is. Am I right? Ok, so let’s spend a few more bullets on key ideas about a widget. Here we go:

  • Widgets are roughly the same concept as the RSS feed.
  • Widgets save you time because they bring the content you want to see directly to you.
  • Widgets can send content to your computer or directly to your mobile phone.
  • Widgets are interactive and can be customized.

And the analogy of the day (thanks to Wikipedia):

  • Widgets are to websites what applications are to iPhones

Is it making a little more sense now? I hope so! Now, the question is, how can businesses benefit from using badges and widgets?

  • Widgets can gather information you want/need and send it to one central location as opposed you having to search for it yourself.
  • Unlike RSS feed, widgets can send information directly to your mobile devise.
  • Having your own widgets and badges can help promote your website and attract an audience.
  • Badges can help entice an audience to use a widget for information generated from your website.
  • Widgets and badges are both ways of utilizing the sharing of information via social media as they both operate through interactivity.

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